Discover Intelligence Buried Deep Within Social Conversations
Derive meaningful insights from unstructured, complex data
Leverage real-time conversations to redefine decision-making
Social platforms are teeming with dynamic users and communities that are engaged in constant discussions regarding people, brands, products, markets and much more. If evaluated intelligently, this social chatter can not only provide invaluable insights but also generate unique ideas.
Why social insights?
Traditional data does not provide the agility or dynamism to make decisions in a fast-paced environment. Big Data is being increasingly used to supplement traditional data to be in a state of “continuous intelligence.
Data from social media platforms comprises a large proportions of Big Data. Social conversations can be mined to gain real time, on the ground insights that traditional data cannot provide.
Social insights convey sentiment across business functions
Trends and signals can be surfaced from carefully-parsed discussions on social media platforms.
Unstructured data is converted into meaningful insights
Social media data is vast, complex and unstructured. With the help of automation, meaningful insights and sentiment can be derived. Output can be generated in custom-built dashboards.
